You’ve likely heard the old maxim “work smarter, not harder.” Undoubtedly, you’re working hard and you’re a smart person, so how could you possibly work any smarter? Consider that it’s because it’s something you can’t see. Do you think Tiger Woods knows everything about his golf swing? He can’t, because he is unable to see all the different angles like his coach can!
Like the old Ann Margret song goes, “Everybody needs somebody sometime.” One of the professionals at Optimum Business Development can be that somebody you might need.
Here are some things to consider:
- What’s smart (and perhaps even easy) for one person might be terribly difficult and unnatural to someone like you, so we de-emphasize the difficulty whenever possible. (Yes, we can help take the reluctance out of cold-calling or door-knocking.)
- Not everybody’s “working smarter” looks the same, because people have unique talents and should optimize their practice to take advantage of them. That’s not necessarily very easy when others are telling you what to do and how to do it. (We can help you navigate those waters.)
- Last, it’s sometimes darn difficult to stop doing some things and start doing other things. Our brains are simply wired that way.
Our expertise is in liberating the genius within you, not in haranguing and flogging you to change what you’re doing to fit our predetermined idea of what you should be doing.
Trainers or so-called “productivity coaches” who try to make you do things you’re not good at are manipulators, not talent developers. They ultimately want you to work harder. They will possibly get you to work fewer hours, but you will end up hating the process because you’ll be beat-up and exhausted at the end of the day.
Here are some things to ask yourself:
- How many meetings does it take before someone is able to decide to work with you?
- Do you tend to get dumped early or late in the prospecting cycle? If you get dumped too early, that could be a problem. On the other hand, getting dumped late is a frustrating drain on your energy and your ego.
- Are you filling your book of business with clients that you “know in your heart of hearts” will be time-drains, providing little return for your services?
- (Be truthful with yourself now.) Are you more interested in laying the groundwork for good relationships or driving revenue?
- Do you have the suspicion, or know outright, that you’re not managing all of your clients’ assets?
Begin to work smarter by making a smart decision right now. Fill out this simple web form to get started; let’s figure out what your talents are and how you can use them to maximize your results.