Confidentiality is important if you really want to make improvements in your life because you may have to share things that you don’t want others to know; e.g., “I hate prospecting” or “I am concerned that prospects won’t want to work with me because I don’t have 55 years in the business.” You may feel vulnerable, so it is a relief to know that your OBD Partner will keep your conversations private. Clients tell us that we are the only people in the world they can share with who will understand what they are dealing with AND is in a position to help them deal with the problem.